Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads.
Direct marketing landing page.
For campaign monitor users it s easy to combine the power of email marketing and landing pages.
A website s homepage usually provides a general overview of a business.
Rather than directing visitors from those sources to your general website where they may have a hard time finding what they re looking for you can direct them to a specially designed landing page that steers them in exactly the direction you want them to take.
Combine landing pages with your other marketing efforts to create a complete brand experience for your customers.
Lester wunderman the founder of wunderman ricotta kline coined the phrase direct marketing in 1958.
What is a landing page.
A well designed landing page can greatly increase conversions for your ppc or email marketing campaigns.
I send 100 worth of clicks at a 20 cost per click direct linking that s 500 clicks.
With unbounce you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions.
Among practitioners it is also known as direct response marketing by contrast advertising is of a mass message nature.
How to create landing pages that integrate with campaign monitor.
You can design a landing page to showcase products or promote a special offer then drive traffic to the page with social ads that target existing customers or new people.
Direct marketing is a form of communicating an offer where organizations communicate directly to a pre selected customer and supply a method for a direct response.
A landing page is a standalone web page that a person lands on after clicking through from an email ad or other digital location.
While websites are great for information and exploration they re duds at turning traffic into revenue.
But if you have a specific short term goal a landing page is a valuable marketing channel that can help you reach that goal.
Made up statistics to prove a point.
I direct link to eharmony.
My conversion rate is 3 with a 5 payout.
It s where a visitor lands after they click on a link in an email or ads from google bing youtube facebook instagram twitter or similar places on the web.
Campaign monitor has integrations with several top notch landing page tools including unbounce instapage and wishpond.
In digital marketing a landing page is a standalone web page created specifically for a marketing or advertising campaign.
As the offline and online marketing worlds merge direct mail landing pages are becoming an increasingly important part of the design of good multi channel marketing campaigns.
If you don t know then you have to test direct linking vs a landing page and see for yourself.
